Kiss Me with a mouth full of Sun Chips
Currently, you can hear my drumming and percussion on the song "Kiss Me" as part of an ad campaign over at Sun Chips. As the song vamps in the background, a woman on a beach talks about "living brightly," and asks if you are prepared to take "small steps." The video is...well...let's just say: "interesting." It starts with a beach scene, birds flying, ocean waves crashing and a spokeswoman that looks like my sister saying:
"Here's an idea that's so simple, it'll change your life. It's called, (pause -look heavenward and smile) "Living Brightly." Basically it's the power of small steps, the little things you do to make your life (pause, look at the camera) a little better. For Sun Chips, living brightly means a number of things, like making delicious chips PACKED with Whole Grains - 18 grams in every serving because it's better for you, buying green energy credits, finding ways to harness the sun by (having) solar collectors at our plant in Modesto, California. Small steps, but steps in the right direction.
For the rest of us, Living Brightly, is about whatever small things you do everyday to make your life a little brighter. Make time for friends, wear sunscreen (evangelistic fervor building), surprise someone by buying them a cup of coffee, take a scenic detour, just because. Or Volunteer.
Once you get started (preach it sistah!), you'll will be amazed at the the kind of things that happen in your life, and the kinds of opportunities that just pop up. Although the power of small steps, does bring up one small question: are you prepared to take one? We can all talk small steps that add up in the long run, steps that can change the world, so come on, (big smile) take the first step. You'll be amazed at what will happen. (Hold...look into camera, while smiling - cue John Mark Painter's accordian solo)."
Wow. I can't begin to say how this affects me...
Frito-Lay, thanks for setting an example for all of us.
What's next a church, your own Sun Chip religion, special prayers before we eat our Sun Chips? A Sun Chip rosary?
Fascinating stuff from the world of advertising in this day and age.
Source: Thanks to The Smart Set, for the tip!
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